Design Process

There is a different process for each project. Some projects are organized to within an inch of their lives. Others come in multiple file boxes with Post-it notes. Sometimes we need to stretch things out, sometimes we need to squeeze a lot in. To top it all off, most people probably don't even realize they're looking at a product of graphic design, much less how complex, even sort of heartbreaking, it can be. At any rate, what we try and do is make the pages colorful and inviting (and readable), create pacing and flow from page to page, use common sense to help support the content seamlessly, and pay attention to the gazillion details.